How should I be using social media strategically?
Successful businesses understand that marketing is the lifeblood of the business.
Your overall goal for using Social Media should be to build a connection with your target audience, through your brand about what you're selling.
But social media also has the power to bring leads to your website or click funnels and turn them into happy customers. So it's important to have a strategy for using social media instead of posting randomly and providing no value to your target audience.
How do I keep on top of my social media?
The best way to stay on top of your social media is by following a social media marketing plan.
Its basically your roadmap (or schedule if you like) to guide you on what, where, and when you should post. But before you have a plan you need a strategy.
Lots of small business owners say "social media doesn't work for my business" - but we've found that not to be entirely true. Most of the time we discover the main problem is they don't have a social media strategy which basically outlines what you want to achieve out of social media and how you plan to do this. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
7 easy steps to create a social media strategy:
Step 1: Define your social media goals
Step 2: Define your target audience
Step 3: Research your competition
Step 4: Select the social media platforms to be on (where your target audience hangs out)
Step 5: Analyse your current performance (what's working, and what's not?)
Step 6: Determine the right type of content to use (videos, articles, infographics, quotes etc)
Step 7: Measure your results