Having a clear marketing message You might be asking yourself do I even have a marketing message? If you don't, he here are some quick steps to craft or clarify clear and compelling Message Step 1:  Step into the mind of your target customers and identify the problems (pain points) they have. ​ Step 2: Identify how your product solves your customer's problem. How does it make your customer's life better? ​ Step 3: Gain your audiences vote of confidence through the story you