Your “target audience” is the overall audience you want to sell to or reach with your marketing message — it’s that simple.
They are the people who are most likely to buy your products or services, and they are united by some common characteristics like:
· Demographics: Men in their 30’s, business owners, parents, or working professionals
· Location: Men who live in Buckinghamshire
· Behaviours and interests: Dog owners or gym lovers.
Every target audience has specific interests and may engage differently with your marketing campaigns.
What difference will targeting a specific audience make?
Not targeting a specific audience or having one that’s too broad and general will leave your marketing failing to resonate with anyone. Resulting in wasted efforts and money leading to low sales. Ultimately you'll end up looking and sounding like thousands of businesses others out there.
Knowing your Target Audience changes EVERYTHING
Know who is willing to pay for the products and services you offer. (it's not everyone!)
Know where to find prospects so that you can target your marketing accordingly
Understand what your customers care about so share relevant content that gets them to engage
Understand your customer's core drivers and what motivates them to solve their problem
Know the objections and questions prospects will have and have responses to close the sale.
Want help identifying your target audience?